Design Genetics is a model and method for analyzing and interpreting personality in the design, behavior and cultural expression
Personality is the outer shell of a consciousness (awareness) that consists of a number of polar forces as the source of the physical world; visually, culturally and behaviorally. Life has a meaning in the context of these forces. We live several lives. The goal is to learn overall balance and unconditional love.
The forces are the Binding, Freeing, Static, Moving, Inward, Outward, Slow and Fast force.
The Binding and Freeing force is about linking information and meaning.
Inward and outward is how much you expresses yourself, your meaning and the amount of space you take in a social context.
Static is an intellectual trait linked to the left hemisphere and thought patterns. Moving is related to the right hemisphere, imaginary thinking and ability to see the whole linked to emotions.
The speed is how fast you move in life, a complex pattern of information and meaning.
A car is information about characteristics (transport, speed, size, etc) while a blue Mercedes may be a memory for example of your grandfather who communicate meaning.
Each force is expressed by a given number of visual details and principles that are the same whether we are talking about design or behavior. For example, the linear has same meaning in design as behavior (to be square).
The Binding Force
Unite and connect information in order and patterns.
- Linear Shape
- Contrast (Clarity)
- Heavyness (being grounded,solid)
rational, organized, clear, direct, simple minded, hard
The Freeing Force
Breaking up order and patterns of information to seek new ones.
- Organic Shape
- Lightness (like air)
irrational, free, agile, flexible, messy, vague
The Inward Force
Restraining physical self, personality and information, with inward focus and takes up little space (if you think of personality as a sphere).
- Small Volume/Shape
- Restrained Color
- Dark Color Tone
- Closed Shape
silent, careful, restrained, accurate, difficult
The Outward Force
Expanding physical self, personality and information, with outward focus and takes up a lot of space (if you think of personality as a sphere).
- Large Volume/Shape
- Expressive Color
- Light Color Tone
- Open Shape
open, social, careless, non-listening, dominant
The Static Force
"Freezing" information into a comprehensive pattern. The material principle of Universe. (Think oriented people).
- Harsh Composition
- Low Rhythm
detail-oriented, intellectual, clear, cold, calculating
The Moving Force
Movement of information. The flowing principle of Universe. (Emotional oriented people).
- Smooth Composition
- High Rhythm
holistic, warm, soft, temperamental, inconsistent
The Slow Force
Slow "movement" of information (can take different forms).
accurate, slow, paralyzed
The Fast Force
Fast "movement" of information (can take different forms).
fast moving, fast thinker, effective, careless, sloppy